GBC disappointed at GFA for rejecting its ‘superior’ TV rights bid

GBC disappointed at GFA

   GBC disappointed at GFA

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The Ghana Broadcasting Corporation (GBC) has expressed disappointment in the GFA for rejecting its “superior financial” offer for the television broadcast rights of the Ghana Premier League.

Director of Corporate Affairs, Mamle Asare in a statement on Thursday, revealed that GBC made a bid of US$1,100,000 annually which was more than the US$1,050,000 annual offer by the Chinese pay television company, StarTimes to secure the rights for Premier League.

According to GBC, the news that StarTimes had won the rights with the best bid came as a shock and disappointment.

“Apart from GBC’s superior financial offer, we thought that the Premier League and FA Cup content would have been treated like a national treasure and given to the national broadcaster and a consortium of local broadcasters,” the release stated.

The national broadcaster said it had been treated unfairly adding that “The GFA’s decision will gravely impact on Ghanaians’ access to the Ghana Premier League and FA Cup live games on Free-to-Air (FTA) broadcast.

“When Ghana football sunk to its lowest ebb in the aftermath of the ‘Number 12’ exposé, it was GBC that invested huge human and material resources to work with the Normalisation Committee to bring the special competitions to the homes of Ghanaians live.

“GBC did this at the time nobody cared about showing the game on TV because it was unattractive,” it stated.

Read full statement below:

GBC press release
GBC press release

GBC disappointed at GFA

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Source: Myjoyonline.com

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